Asia Pacific, 22 December 2016 – As the industry is shifting to 4K/Ultra High Definition (UHD) in content creation, image reproduction achieves an impressive new reality with the combination of High Dynamic Range (HDR) and wide colour gamut (WCG). Further, High Frame Rate (HFR) shooting and deeper bit depth are key elements for the next generation of high quality image production.
An end-to-end HDR production system can deliver an HDR image from the high-light portion right through to the dark portion. With HDR mirroring the effects of the human eye, viewers can experience camera-captured HDR, with a wide colour gamut images that can be transmitted and displayed faithfully. This is achieved recently with the worldwide broadcast of the Ceremony of the Closing of the Holy Door in 4K HDR, where Sony has once again succeeded in engaging viewers at an emotional level never seen before.
As a thought leader in the area of HDR production, Sony collaborates with Mocha Chai Laboratories to conduct a workshop that explores HDR and covers the fundamentals – Acquisition, Workflow and Delivery:
Acquisition
• Check out Sony’s latest FS7 II Super 35mm camcorder
• Experience the new production power of PMW-F55 CineAlta camera with AXS-R7 external 4K portable memory recorder
• Introduction of the new Sony format: X-OCN
• S-Log3 for HDR production
Workflow
• HDR Workflow, HDR explained
• Check out why HDR is going to be a big deal
• Compare SDR with HDR
• How HDR will affect current workflows. Listen to experienced cinematographers on thoughts on HDR
HDR Grading and Delivery
• HDR grading and delivery as well as check out BVM-X300 in Singapore’s first and only Dolby Atmos Dubbing Theatre
• See how colorist, Chen Junbin, works with S-Log materials to bring out the best possible quality
• Understand the benefits of HDR vs SDR, Rec709 vs Rec2020, nits levels, projection
Further, two renowned cinematographers – Kelvin Chew and Teck Sian Lim – will also share their experience and thoughts about HDR production:
Kelvin Chew
A multimedia artist and cinematographer, Kelvin’s work are often a confluence of film, photography and interactive technologies. He approaches new media methodologies through the lenses of experimental multimedia design and adopts the same cross discipline approach to his practice as a cinematographer.
Teck Siang Lim
Formally trained in the discipline of filmmaking, Teck Siang is currently pursuing his career in professional cinematography. Notably, he is known for his knowledge of narrative film techniques and expertise in cinematographic technology in both commercial and independent works and has lensed projects for multiple top and emerging Singapore directors.
Join us at the HDR Workshop by Sony on Friday, 13 January 2017 to personally experience the production behind stunning images that is closer to reality than ever before.